PureLife: easy being Green
Sustainability takes multiple paths, not just in the soil, but also with the people who work that soil and the crops they produce. In their new line of yarn, Purelife, Rowan has taken eco-friendly to the next level of “eco-responsible” with the idea that the yarns are not just good for the environment, with their organically produced cotton, but good for the people growing the cotton. In a move seen in food crops, such as coffee, chocolate and bananas, the cotton farmers in India are paid more for their cotton, changing subsistence farming into a viable way of supporting a family.
The D.K. weight yarn also uses natural dyes in a beautiful palette of soft pinks, cream and yellows as well as a beautiful smoky blue. It’s multi-ply construction, makes it stand out among other organic cotton yarns and adds to its strength and ability to stand wear. There is a pattern book full of ideas, though I can just imagine the possibilities of an organic layette for baby. Thanks to Rowan for creating a yarn you can feel good about knitting.